Why Your Small Business Should Be Using Tik Tok Right Now

💫 Sienna Clarke
7 min readDec 15, 2020

The TikTok social media platform now has 500 million users who are desperate for fun and exciting content, and this is a massive opportunity for you to promote your business.

Photo by Solen Feyissa on Unsplash

The way I see it, Tik Tok is at the same stage that platforms like Facebook and Instagram were at 8 years ago. Before moving to a “pay to play” model, it was much easier to use those platforms to get the necessary traffic to your business.

To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.

TikTok appeals to a younger demographic and you really need to speak their language to be successful. This article will get you started with what you need to know about TikTok to create successful marketing campaigns.

Many businesses and organizations have already leveraged the TikTok
platform to get the word out.

What they have done isn’t rocket science and you can easily replicate their success.

Engagement with the TikTok user base is essential and this article will show you how to get started.

TikTok has been in the news recently for the wrong reasons. There was concern that the platform was not safe for youngsters to use.

The truth is that there was some dodgy content on TikTok but they’ve since cleaned up their act and removed a lot of videos that did not meet their community guidelines and terms of use.

This has not stopped TikTok experiencing incredible growth over the last two years. In the first half of 2018 it was the most downloaded free iOS app. TikTok was the most downloaded app on Google Play in October 2018 and overall it was the third most downloaded app in the world in November 2018.

In March of 2019 there had been over 1 billion installs of TikTok. There were 660 million downloads in 2018 and in the first quarter of 2019 there were 188 million. There are over 500 million active users of TikTok and 26.5 million of these are from the United States.

Here are some other key statistics about TikTok:

💫 Sienna Clarke

Single mom to 3 grown ups. Growing into my writing career and enjoying the progress. I write mostly about self discovery, self improvement and relationships.